Branding is incredibly important for entrepreneurs. Having a great brand will help you connect with the right clients for your business. Having the right brand also helps give your potential customers the best experience possible with your business. When you have a great brand that really resonates with your customers and clients, you’ll build a lot of trust with your followers and your community.
Creating and building your brand is a process. It takes a lot of time and thought to put together the right brand to help you attract your ideal client to you business. And, it’s easy to make mistakes when you’re creating your brand. To help you create the best brand possible, we wanted to share a few mistakes we commonly see entrepreneurs make so you can avoid them.
Mistake #1: Waiting to Create Your Brand
You need to set your brand in motion now. Hopefully you’ve been working to build and create your brand on a consistent basis, but if you haven’t, now is the time to make sure your brand is on point. Putting off creating a brand and worrying about it later will only hurt your business.
If you don’t understand how to create a brand, or if you don’t have the time to make a plan for your brand, invest in your business and hire someone to help you. If you don’t, your lack of brand could mean that you’re losing potential customers, particularly if your prospective clients are confused about who you are and what your brand stands for.
Mistake #2: Trying to Be Everything to Everyone
If you try to meet the needs of every person who might come in contact with your business, you’re on the right track to a business burnout. By trying to be everything to everyone, you’re the perfect fit for no one. It’s better to find a niche of clients that you want to work with and serve them perfectly than it is to just be an okay fit for a larger number of potential clients.
Avoid being too general with your brand by playing to your strengths and doing only what you love and know best. If your clients need help in other areas, refer them to someone you trust. If you try to be a one stop shop, you won’t build a name for being truly excellent in any niche. Not being specific about what niche you’re focusing on will hurt you in the long run.
Mistake #3: Too Much DIY
It’s incredibly common for new entrepreneurs to try to bootstrap their business, and they wind up doing too much themselves. All they think about is the money that they’re saving by doing all of the work. Instead, they should be focusing on how far they could come if they took that same amount of time and instead spent it doing things to move their business forward.
If you are spending hours creating a single ad or constantly updating your website, you’re not spending your time wisely. Know your limitations, and again, stick with what you do best! Always be asking yourself, “Is this the best use of my time? Is this something only I can do, or would it be better to delegate this task to someone else?” Delegating is how your business grows.
Mistake #4: Changing Your Brand Often
It can be hard to look at what others are doing and not feel like you’re missing out. Jumping on every trend and changing your "look" each time something new and shiny pops up is not the way to build brand trust. In fact, changing your brand’s appearance too often can make your followers lose trust in your brand because they never know what to expect.
Stay consistent in your vision, your content, and your appearance. That consistency allows your followers to know what to expect from your brand, which in turn builds trust in your brand. People will connect with you long term and will love you just the way you are!
Many entrepreneurs have mixed feelings about Facebook. Facebook did a little bait and switch with business pages—we were told that we had ownership over our pages and our likers, then they switched to a pay-to-play model. However, even if you’ve been disenchanted with Facebook, you should still strongly consider running Facebook ads. Facebook ads are one of the most powerful advertising tools out there right now, and they really can help take your business to the next level.
How We Run Facebook Ads
Recently, we decided that we really needed to sit down and crack the code of Facebook ads. We didn’t want to, but the fact of the matter is you can get very granular with the targeting with Facebook ads. You also receive a lot of rich and detailed data from Facebook ads. So, we decided it was worth investing our time to figure out how to really optimize Facebook ads for our needs.
Because we understood how important Facebook ads were going to be to our business, we became Facebook ads experts. We have been running ads at least once or twice a week, and now we have our sales funnel dialed in. We have certain ads that run every single week of the month, depending on what we’re promoting.
The first week of the month, we promote a lead magnet or early stage offer, simply to build our email list. The second week of the month we promote a webinar, and the third week of the month, we do a Facebook ad for the Business Accelerator or one of our courses. We mix things up during the fourth week of the month, depending on our needs. Sometimes we’ll promote a final call for a program, or we might promote a brand new ESO.
What We’ve Learned
Testing our sales funnel with Facebook ads been quite the process, and thankfully we have the budget money to test ads. What we’ve found is that simply boosting an ad on your Facebook like page is basically like throwing money down the toilet. So, if you’re hoping to get some conversions for your bootcamp or to build your email list, we don’t suggest simply boosting a post from your Facebook like page. You should go into the Ads Manager or even the Power Editor to target your audience and create your ad.
Using Your Email List for Facebook Ads
One strategy we’ve been testing is uploading our email list to Facebook ads and targeting our warm market. That way, we target the people on our email list who have already opted in to one of our lead magnets. Typically Facebook can find about 40-60% of the people on your email list through their emails listed on Facebook. We’ve also been doing a little experimenting with lookalike campaigns, which use your existing email list to find people in your cold market who are very similar to your warm market.
For years, no-cost marketing on Instagram was very successful. But, Instagram isn’t as powerful as it once was because organic reach is lower. Instagram’s new algorithm changes mean fewer of your followers will see your posts, making it difficult to do free marketing on the platform.
We have also been testing ads on Instagram through the Facebook ads manager. We’ve been testing those ads for the past couple of months, and we have had good conversions. However, we have had better conversions with Facebook ads than with Instagram ads at this point, but we’re still testing some strategies on Instagram. We currently plan to primarily use Instagram ads to build our email list and not to get conversions for our programs and services.
If you’ve been avoiding running Facebook ads because you dislike the platform, you should take a moment to reconsider. Facebook ads are incredibly powerful and can find great cold market prospects that you can then warm up on your email list and convert into clients. You’ll also have the power to target your warm market through your email list, helping to convert your warm market into your programs and services. Strongly consider adding Facebook ads to your sales funnel if you haven’t already.
If you’re still struggling to set up Facebook ads, we can help! Request more information about our Facebook ads services here.
Snapchat is becoming a hot topic among online entrepreneurs, and more and more of our clients want to know how to use Snapchat to grow their businesses. We know many of you are just getting started with Snapchat, and we want to help you out. Snapchat is one of our favorite social media platforms, and we want to make sure you’re leveraging your account effectively so you don’t waste your time.
Why Snapchat is so Important
Here’s the deal: within the next five years, millennials will be at least 70% of the buying population. Millennials want to connect with you, but they want transparency and they want to see that you’re genuine. Snapchat is a really phenomenal way to make that happen. And, with the recent increase in the number of ads on Instagram, many millennials are turning away from Instagram and are now using Snapchat.
You may actually get more views on a 24 hour story on Snapchat than likes on an Instagram post at this point. Because the algorithm has changed on Instagram, most of us can no longer leverage that platform nearly like we did in the past. Even as recently as six or twelve months ago, conversions from Instagram were much higher. If you start to use Snapchat effectively, you’ll start to get requests for program information from people who weren’t otherwise following you or weren’t otherwise engaged.
Sharing Your Life on Snapchat
In some ways, Snapchat is how Instagram was two years ago. It’s very organic and very authentic. You can be more transparent on Snapchat. Unlike on Instagram, you don’t have to post very artsy, polished photos and be extremely professional.
On Snapchat, you can really give people a peek into your life. People are nosy and love seeing what you’re up to. Snapchat is a great way to let them see what you do on a daily basis. You can include more videos and photos of your kids and your daily routine on Snapchat than you would on other platforms. Give your followers a behind-the-scenes look at what your daily life is actually like.
How to Provide Value on Snapchat
There are some really good ways to make your 24 hour stories creative and fun, but also add value. For example, if you’re a personal trainer, you could walk your followers through each step of your workout. That’s valuable for fellow trainers who are looking for new moves or women who are just looking to switch it up in the gym a little bit.
You can share valuable tips and motivation on Snapchat as well. The video feature on Snapchat can be even better than photos for connecting with your followers. People resonate and can relate with you a little bit better if they can hear your voice and you’re on video. And, they’ll appreciate the fact that you can provide a lot of value in a short video clip.
Selling on Snapchat
Unlike other social media platforms, you may want to avoid putting out many clear calls to action on Snapchat. Instead of selling, you should work hard to develop genuine relationships with people. Work to engage with your followers on Snapchat. Show them that you’re relatable, and share some of your vulnerabilities. You might even ask your followers a question and invite them to message you with a reply. Try different ways to engage and see what works best for you and your niche market.
How Snapchat Fits Into Your Marketing Strategy
At the end of the day, we want people to subscribe to us in at least three ways. If people are, for example, subscribed to your email newsletter list, following you on Snapchat, and they’re also following on Periscope, they’re far more likely to hire you because they’ve started to know, like, and trust factor. You want to be in front of people on a regular basis. It’s great to drive traffic to Snapchat from your other social media platforms to help to build that relationship.
Still not sure how to make Snapchat a part of your business? Make sure that you sign up for our free Snapchat Social course! In the course, we’ll teach you how to develop genuine relationships and increase your client list using Snapchat. We will also talk you through the app, how to use the app, what the different numbers mean. And, we’ll teach you how to build your email list from Snapchat, as well as the #1 mistake most users make. Be sure to save your spot today!
Today I want to chat a little bit about creating an effective marketing and sales funnel. I think a lot of women who are in my programs or who are considering my programs are not really sure what they should be doing to market their online boot camps, online courses, and other products and services. I wanted to break down a few elements of these sales funnels to be sure that you have an understanding of how to effectively convert clients.
I have been building my businesses for several years. I have quite a bit of momentum, which means I also have a high volume of clients and a high volume of people within my network. My large number of clients and other contacts translate into a lot of Facebook and Instagram notifications, as well as messages from other social media platforms. I have hundreds of emails that come through my inbox each week, sometimes even each day. To deal with all of these messages, I have put some systems into place to be sure that I can stay focused on the right things.