Snapchat is becoming a hot topic among online entrepreneurs, and more and more of our clients want to know how to use Snapchat to grow their businesses. We know many of you are just getting started with Snapchat, and we want to help you out. Snapchat is one of our favorite social media platforms, and we want to make sure you’re leveraging your account effectively so you don’t waste your time.
Why Snapchat is so Important
Here’s the deal: within the next five years, millennials will be at least 70% of the buying population. Millennials want to connect with you, but they want transparency and they want to see that you’re genuine. Snapchat is a really phenomenal way to make that happen. And, with the recent increase in the number of ads on Instagram, many millennials are turning away from Instagram and are now using Snapchat.
You may actually get more views on a 24 hour story on Snapchat than likes on an Instagram post at this point. Because the algorithm has changed on Instagram, most of us can no longer leverage that platform nearly like we did in the past. Even as recently as six or twelve months ago, conversions from Instagram were much higher. If you start to use Snapchat effectively, you’ll start to get requests for program information from people who weren’t otherwise following you or weren’t otherwise engaged.
Sharing Your Life on Snapchat
In some ways, Snapchat is how Instagram was two years ago. It’s very organic and very authentic. You can be more transparent on Snapchat. Unlike on Instagram, you don’t have to post very artsy, polished photos and be extremely professional.
On Snapchat, you can really give people a peek into your life. People are nosy and love seeing what you’re up to. Snapchat is a great way to let them see what you do on a daily basis. You can include more videos and photos of your kids and your daily routine on Snapchat than you would on other platforms. Give your followers a behind-the-scenes look at what your daily life is actually like.
How to Provide Value on Snapchat
There are some really good ways to make your 24 hour stories creative and fun, but also add value. For example, if you’re a personal trainer, you could walk your followers through each step of your workout. That’s valuable for fellow trainers who are looking for new moves or women who are just looking to switch it up in the gym a little bit.
You can share valuable tips and motivation on Snapchat as well. The video feature on Snapchat can be even better than photos for connecting with your followers. People resonate and can relate with you a little bit better if they can hear your voice and you’re on video. And, they’ll appreciate the fact that you can provide a lot of value in a short video clip.
Selling on Snapchat
Unlike other social media platforms, you may want to avoid putting out many clear calls to action on Snapchat. Instead of selling, you should work hard to develop genuine relationships with people. Work to engage with your followers on Snapchat. Show them that you’re relatable, and share some of your vulnerabilities. You might even ask your followers a question and invite them to message you with a reply. Try different ways to engage and see what works best for you and your niche market.
How Snapchat Fits Into Your Marketing Strategy
At the end of the day, we want people to subscribe to us in at least three ways. If people are, for example, subscribed to your email newsletter list, following you on Snapchat, and they’re also following on Periscope, they’re far more likely to hire you because they’ve started to know, like, and trust factor. You want to be in front of people on a regular basis. It’s great to drive traffic to Snapchat from your other social media platforms to help to build that relationship.
Still not sure how to make Snapchat a part of your business? Make sure that you sign up for our free Snapchat Social course! In the course, we’ll teach you how to develop genuine relationships and increase your client list using Snapchat. We will also talk you through the app, how to use the app, what the different numbers mean. And, we’ll teach you how to build your email list from Snapchat, as well as the #1 mistake most users make. Be sure to save your spot today!