Branding is incredibly important for entrepreneurs. Having a great brand will help you connect with the right clients for your business. Having the right brand also helps give your potential customers the best experience possible with your business. When you have a great brand that really resonates with your customers and clients, you’ll build a lot of trust with your followers and your community.
Creating and building your brand is a process. It takes a lot of time and thought to put together the right brand to help you attract your ideal client to you business. And, it’s easy to make mistakes when you’re creating your brand. To help you create the best brand possible, we wanted to share a few mistakes we commonly see entrepreneurs make so you can avoid them.
Mistake #1: Waiting to Create Your Brand
You need to set your brand in motion now. Hopefully you’ve been working to build and create your brand on a consistent basis, but if you haven’t, now is the time to make sure your brand is on point. Putting off creating a brand and worrying about it later will only hurt your business.
If you don’t understand how to create a brand, or if you don’t have the time to make a plan for your brand, invest in your business and hire someone to help you. If you don’t, your lack of brand could mean that you’re losing potential customers, particularly if your prospective clients are confused about who you are and what your brand stands for.
Mistake #2: Trying to Be Everything to Everyone
If you try to meet the needs of every person who might come in contact with your business, you’re on the right track to a business burnout. By trying to be everything to everyone, you’re the perfect fit for no one. It’s better to find a niche of clients that you want to work with and serve them perfectly than it is to just be an okay fit for a larger number of potential clients.
Avoid being too general with your brand by playing to your strengths and doing only what you love and know best. If your clients need help in other areas, refer them to someone you trust. If you try to be a one stop shop, you won’t build a name for being truly excellent in any niche. Not being specific about what niche you’re focusing on will hurt you in the long run.
Mistake #3: Too Much DIY
It’s incredibly common for new entrepreneurs to try to bootstrap their business, and they wind up doing too much themselves. All they think about is the money that they’re saving by doing all of the work. Instead, they should be focusing on how far they could come if they took that same amount of time and instead spent it doing things to move their business forward.
If you are spending hours creating a single ad or constantly updating your website, you’re not spending your time wisely. Know your limitations, and again, stick with what you do best! Always be asking yourself, “Is this the best use of my time? Is this something only I can do, or would it be better to delegate this task to someone else?” Delegating is how your business grows.
Mistake #4: Changing Your Brand Often
It can be hard to look at what others are doing and not feel like you’re missing out. Jumping on every trend and changing your "look" each time something new and shiny pops up is not the way to build brand trust. In fact, changing your brand’s appearance too often can make your followers lose trust in your brand because they never know what to expect.
Stay consistent in your vision, your content, and your appearance. That consistency allows your followers to know what to expect from your brand, which in turn builds trust in your brand. People will connect with you long term and will love you just the way you are!